An Equestrian’s Guide to Selling on eBay

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“Whoa! When did I collect 6 saddle pads, three bridles, 20 different brushes, and a pair of tall boots that aren’t even my size?” Sound familiar? Then it’s time to turn your stuff into cash and sell on eBay!

If you’re ready to clear out your tack trunk and make a few extra dollars, check out this article on eBay’s site and read on for my best tips to sell your items for top dollar!

1. Sell the Right Items!

Although we all may have paid top dollar for our items, it doesn’t mean we can get top dollar. All items hold their value differently and things like the rainbow saddle pad, or zebra print helmet cover sell better to riders at your barn than online. Below is my list of items that sold like hotcakes and those that just sat in my queue week after week.

Sell Well and for a Great Price!

  • Boots – any brand in all conditions
  • Back on Track items
  • Breeches – any brand in wearable condition – higher quality, name brand breeches hold value better
  • Large pieces of tack – think saddles, bridles, leather halters, martingales, girths, full and complete tack items
  • Thin blankets – it is a pain to try to ship those heavy fill turnouts!

Don’t Sell Well and Sell for Less Than They’re Worth!

  • Saddle pads – unless it is a specialty pad
  • Clothing items – the heavy competition for clothing like vests, shirts, coats, jeans, gloves, etc. drives the price down and makes it harder for people to find your item.
  • Bits – unless it is a high quality, specialty bit
  • Small tack items – items like flashes, nylon halters, curb straps/chains, reins, and stirrup leathers
  • Grooming items – even if the bottles are unopened or the brush is in near perfect condition these don’t sell well.

This list does not mean your item is guaranteed to sell well or not. Each sale depends on factors like the season, the price, condition, and the current eBay audience. Try bundling smaller items like grooming or tack supplies with larger items to get them to sell faster.

 

2. Clear Titles

An attractive post starts with an attractive, searchable title. To start I find the official manufacturer’s title and work from there. For example, I’m selling my used Woof Wear splint boots. The official title on SmartPak is “Woof Wear Sport Brushing Boots.” That title is a bit too long so I shortened it to “Woof Wear Brushing Boots.” I then add in relevant information like the color and size of the item. Keep your wording simple and use hyphens to increase the chances of your post popping up in searches.I used the capital letters to visually break up the information. This title includes the relevant sizing and color information as well as an easily searchable name for the item. If your title looks like this one you’re well on your way to getting lots of views!

 

eBay Title

 

3. Post Great Pictures

Great photos appeal to your buyers. Always start with a clean, plain background (I use my kitchen table) and a clean item. It pays to take the time to launder or scrub your item before you take photos. Double check that your camera lens is clean and your item is in focus before you click. You should adjust the lighting in the room as necessary to make sure the colors and condition are being accurately shown. Finally, take lots of photos from lots of angles. Try to use all 12 photos that eBay allows you for free. The first photo in the lineup will be your main photo. From there arrange your pictures in a logical order. This little detail will improve the shopping experience for your buyer and make them feel like they are seeing the whole product before they bid.

 

 

4. Write a Honest Description with LOTS of Information

Grr! Nothing will kill my review than buying and item only to find that its condition doesn’t match the description. Be painfully honest when describing your item. Even if it isn’t in the prime of its life you’ll want to disclose any and all issues to buyers (they will appreciate the honesty!). A truly smart description will be able to list the not so great while celebrating what’s awesome about the product. So make sure to tell your buyers why you loved the item and how it will be awesome for them. *Tip! I like to include the official product description (as found on the manufacturer’s website) below mine. It saves the buyers the time of googling the product and gives them even more information.

To start a description I restate my title. I then describe the condition of the item mixing the good with the bad and disclosing everything about the product. Although not necessary, I include boots are “as pictured,” to let buyers know they are viewing the whole item in its true condition. If the item is freshly cleaned, conditioned, or laundered (which it should be!) I include that. I end with the official product description, citing the source. You have LOTS of space in the details section of your listing so feel free to add as much information as you like.

 

5. Ask a Fair Price

If your breeches are one bad two-point away from busting at the seams, they probably should not be listed at $10 less than retail. Do a thorough search before setting your price. I google the current retail value of my item and also check the prices of other similar used items being sold. Compare the quality of your item with theirs and set your price accordingly. For example, new pairs of Woof Wear boots were selling on eBay for $26.95+. Accounting for the fact that my boots were used, but still could be used for a long time to come, I set my price at $15. The great part about eBay is the 50 free listings each month (I have never gone over that) so there is no harm in pricing your item a little high the first time and then relisting at a lower price if it doesn’t sell.

 

6. Prompt Shipment and a Personal Touch

Congratulations! Your item sold, but you aren’t quite done yet. When listing your item you selected a “Handling Time.” This is the amount of time it will take you to ship the item. Choose a time frame you can actually do, although shorter handling times make the item more attractive. Stick to it! Providing prompt shipment will look good on you and increase your chances of a good review later. Always include a hand written note or an inventory list with a message in the note section. This personal touch will be noticed by your buyer!

You are creating your own brand and trustworthiness with every item you sell. If there is a problem with an order, be honest and apologetic and do what you can to give your buyer a good experience. This attention to detail will only help generate repeat business and good ratings on your profile!

 I have been a member of the eBay community for over 5 years. I sell only occasionally, but the extra income it provides when I need it is amazing. I hope that my experience will help you clear out your home of all your unwanted equestrian items and get some cash to spend on some new equestrian items :)! Happy selling and as always share this post on Facebook, Pintrest, and with friends and family.

Happy trails,

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